Customer Experience

How significant and useful is local SEO strategy for businesses?

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How significant and useful is local SEO strategy for businesses?

Local search optimization is essential because local information is the topic of 46% of all Google queries. Local search is quite effective for small companies. Smaller companies that conduct their operations locally rather than nationally need local SEO. Your business may be losing out on local customers if it isn’t optimized for local search. In … Read more

What are the exciting advantages of customer journey mapping?

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What are the exciting advantages of customer journey mapping?

The normal customer journey has evolved significantly over time. E-commerce has significantly affected people’s purchasing habits. Although we’ve all heard the phrase “the customer is king,” it’s never been more relevant than now. As firms compete for greater client share, consumers can select from hundreds of brands for comparable products. Identifying a need or seeing … Read more

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