Newsletter Design Ideas – Important Elements of Email Newsletter Designing

Email newsletters are an awesome way to reach and convert your target audience. So it’s natural that you’d want to learn everything there is to know regarding email newsletter design ideas.

Designing a stunning newsletter may not appear to be an easy task, but with the right guidance, your newsletters will turn into a wonderful source for your business.

Newsletter Design Ideas and Newsletter Template for Email Marketers

What you’ll learn from this blog post is:

  • All the necessary information about email newsletter design ideas.
  • Email newsletter examples and templates that you can customize and use right away.

Before we get into email newsletter design ideas, let’s first define what makes a good email newsletter.

What Are the Most Important Elements of Email Newsletter Designing?

Email newsletters are made up of various elements that, when combined, create a distinctive visual experience. Let’s look more closely at what each component entails.

Preheader Text & Subject Line

The subject line and preheader text are the first elements of any email newsletter. These two elements are also the first things the user notices before opening the email.

The objective of subject lines is to catch the user’s attention, emphasize the importance of the particular email, and make sure that the email marketing campaign is opened.

It can either help or hinder your email campaigns in terms of open rates when combined with a strong preheader text.

As per recent findings, 33% of email recipients open an email based solely on its subject line. Furthermore, if your subject line appears “weird” or spammy, you will receive spam complaints or be blocked.


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When your subscribers open your campaign, the first thing they see is the email header. It comes before the email copy.

Traditionally, it consists of three elements: your organization’s logo, brand name, as well as a menu bar. A good email header helps to make your campaigns noteworthy and easily identifiable.


It is, as the title suggests, what is hidden behind your email. It could be a single color or a custom background image. It simply must blend in with the remaining portion of your email.

Some companies prefer to leave the background “blank” (white), while others employ beautiful colors or custom designs to make their emails “pop.”

The background’s purpose is to enclose your email and end up making it more visually appealing.

Conversely, it is used in email campaigns to create a distinct color balance.

Email Copies

The copy of an email newsletter is the next most important component. It comprises all written sections within the main body of the campaign.

The email copy has been written with a specific marketing or sales goal in mind. This could be used to notify subscribers about an upcoming sale, for example. As a result, the way you communicate with potential customers must be simple and persuasive.

Because customers have a short attention span, email copy should be kept to a minimum.


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Visuals are an essential component of a successful email campaign because they supplement the copy and start making the email more visually appealing.

Sometimes, visuals are all that is required for a campaign. According to research, humans process pictures 60,000 times faster than text.

As a result, visuals are best suited for use in emails where the user needs to understand the importance of the message right away. Finally, visuals make an email campaign easier to skim.

Buttons (CTAs)

In the absence of a conversion point, such as a call-to-action, an email campaign would be “incomplete.” CTA buttons come in a variety of shapes and sizes, and their purpose is to redirect your visitors to your site or landing page.

A CTA can lead to a variety of actions depending on the goal of the content. The main CTA button is usually located above the fold, making it easy to find.

Finally, while multiple CTAs can be included in an email campaign, using too many can be detrimental and “disorient” users.


The footer is at the bottom of the email, but it contains a lot of helpful information. First and foremost, it has social sharing buttons. Subscribers can interact with your brand through your social media profiles.

Furthermore, the unsubscribe button is usually located in the footer. This is necessary because subscribers must be able to opt-out of receiving your emails.

You will also benefit from a relatively clean and more engaged list. A note at the bottom of the footer could also include a reminder to subscribers as to why they have received your email campaigns. Finally, the sender’s email signature and a photo can be found in the footer. Bloggers are the most likely to do this.

Newsletter Design Tips

Now that we’ve seen the parts of an email newsletter, let’s get into some email design tips!

1. Begin with the Correct Template

Designing an email newsletter from concept to completion can be intimidating, especially if you are new to the process. By using a pre-made email template as your “foundation,” you can focus on customizing it to your specific needs.

Fortunately, the best email newsletter software on the market provides a plethora of email newsletter templates for a wide range of use cases.

These email marketing platforms have everything from promotional as well as seasonal templates to corporate announcements.

The best part about these layouts is that they are the correct dimensions (so you don’t have to worry about that) and are also mobile-friendly. This is critical because most emails are opened on smartphones.

2. Brand Your Marketing Emails

It is critical that your customers recognize your emails in order for you to build trust with them. To that end, include your brand’s logo and tagline in the header.

Furthermore, you must choose a font for your emails and adhere to your brand’s colors consistently. You can achieve a seamless experience by using a specific font on your website. Furthermore, your visuals and graphic elements must adhere to the identical design logic as your website in order to increase their understanding of your brand.

If you’re using a pre-made template, make sure to customize the design to match your brand. You can prevent mailing generic messages in this way.

3. Maintain A Clean Layout

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A clean and well-organized layout can help your readers avoid distractions. At the same time, your newsletter will be easier to scan. People don’t have much time to check each individual email, so make it count.

You can split your content into segments and prioritize the most important points.

Alternatively, you can create the “necessary” elements first, then evaluate your design and refine it with any extra elements you think will be useful.

It is worth noting that a single-column design facilitates scrolling on mobile devices. Take into account the orientation of all well-defined sections as well, in order to produce a symmetric presentation.

Otherwise, a variety of alignment options may create “visual noise,” and subscribers may choose not to engage further.

4. Make Use of Color to Evoke Emotions

Because of its ability to evoke specific emotions, color is an especially essential component in email newsletter design.

As per research, your color choices can appeal to a variety of buyers and aid in brand recognition.

Let me give you an overview of what Western cultural conventions say about the use of colors.

Black is thought to be powerful and sleek, and it is frequently associated with luxury. Red is associated with energy and is used to convey urgency. This is why it is frequently used in CTAs.

Blue, on the other hand, is connected with integrity and tranquillity, and it is commonly used to evoke feelings of trust.

In any case, it’s always a good idea to choose a color palette that complements your brand’s identity.

5. Make Use of Eye-Catching Visuals

Visuals have a significant impact on how captivating your emails are and the conversion rates they accomplish.

Furthermore, images can convey a message and make a strong statement that written text may not be able to do.

An excellent strategy, particularly for product promotions, is to centre the product and use a stunning image as a background.

6. Make Use of Web-Safe Fonts

Typography had to be included in the design of an email newsletter. Believe it or not, the font you use for your newsletters has an impact on how your audience perceives them.

In general, it’s a good idea to use a font that’s similar to or the same as the one you’re using on your official site.

Furthermore, newsletters are displayed differently in different email clients and web browsers. It is best to use web-safe fonts to maintain a consistent look.

If you want to add contrast but aren’t sure about font sizes, try 22 pixels for titles and 14 pixels for body of the text.

Finally, don’t go overboard with the number of fonts. Keep readability in mind, make your email easy to read for your subscribers, and avoid “fancy” styles.

7. Keep Your Text Brief But Engaging

The goal of an email newsletter is to direct your target visitors to your website or blog.

Considering that they receive dozens of emails every day, you must provide value to them while avoiding text walls that discourage readers.

As a result, keep your email copy brief and engaging. You must also maintain consistency across all of your campaigns.

If your emails become too lengthy to read or are sent too frequently, you may see a decrease in engagement.

A good strategy is to create a strong headline that conveys the main point of your email to readers. Then, write short, useful copy that is not overly promotional.

If you’ve chosen an email marketing service like Moosend, you can A/B test your email copy to see what works best for your audience.

By keeping your copy brief, you can efficiently direct your users to your CTA button, i.e. your conversion point. As a result, your campaigns will have higher click-through rates.

8. Create Emails That Are Mobile-Friendly

Create Emails That Are Mobile-Friendly

To create a fantastic email newsletter, keep in mind that some people will read it on their smart phones.

Customers expect fully optimised campaigns in 2022, and mobile responsiveness is not optional.

To accommodate the smaller screens of mobile devices, you must take a mobile-first approach and use a single-column design.

You can, for example, hide elements that will look bad on mobile. This way, you can achieve a seamless and optimised user experience without jeopardising the desktop version’s design.

9. Include Social Buttons in the Footer

The footer of your emails is an excellent location for social buttons linking to your brand’s social media profiles.

In addition to making your newsletters look better (assuming you have a social media presence), your audience will also have the opportunity to interact with you via another channel.

You can change the colours of the social buttons to match your company’s branding. Including social buttons in your design can help you expand your email list and raise brand awareness.

Finally, these buttons are an excellent method for encouraging user-generated content, which is an excellent marketing strategy for your services or products.

10. Include the phrase “View The Email In Your Browser.”

You put in a lot of time and effort when creating an email newsletter. And you anticipate that your subscribers will view the newsletter as intended.

But what if things don’t go as planned, and email clients, for example, don’t download images by default? You must be prepared.

Allow individuals to open your email newsletter in their browser by including a link in the header or above it.

This improves accessibility and customer experience as well.

11. Make Emails That Look Like Plain Text

While HTML emails are appealing, they can be distracting at times. There are times when a simple email is better suited for the job.

Plain emails, on the other hand, do not look as good because they lack any formatting.

You can create a “hybrid,” which is an HTML email that appears to be plain text. This allows you to be creative while incorporating the best of the two worlds.

Because text-based emails have better concentration and faster delivery, your recipients will notice the call-to-action right away.

Another advantage of these hybrid emails is that they are perfect for B2B scenarios. They instil trust and can be a great way to begin a conversation.

12: Nail The Creation of CTAs

The overall productivity of an email campaign is determined by whether you can direct readers to the CTA button and get them to click on it.

In general, your CTAs should be visible and contain actionable text. They can take various forms, such as a button or a link, and they may appear once or twice in the email.

Regardless, you must employ a solid strategy to assist your subscribers in reaching the critical CTA button.

The Inverted Pyramid model is used in this strategy. In essence, you make a pyramid-shaped path for the eye to follow to the call-to-action.

Use an attention-grabbing headline, concise copy emphasising the value of the offer, and a CTA that catches the eye.

Aforementioned email newsletter design tips are simple to implement and can be incorporated into your present email marketing strategy right away.

We hope you now have a better knowledge of what it takes to develop newsletters that are both visually appealing and functional.

Newsletter Design Ideas – Conclusion

Email newsletters are an essential component of any successful digital marketing strategy. They offer you direct access to the inboxes of your contacts.

They enable you to create customised content. They are also extremely cost effective.

A newsletter is intended to convey your brand’s image, build trust in the minds of your viewers, and develop a group around your service or product in addition to driving conversions.

Realizing how to design a newsletter will assist you in accomplishing this! As you can see, newsletter design does not have to be incredibly complex, but there are a few things to consider.

Whether you’re creating an online shopping marketing campaign, an academic newsletter, or something in between, incorporating these email marketing tips into your strategy can help boost engagement, increase open and click through rates, and bringing new subscribers to your email list.

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